In the wake of the pandemic, the food delivery industry is having stellar growth. Online food delivery is becoming a go-to-go solution for an easy meal. Food delivery “near me” became a slogan for all foodies across the world. With an annual CAGR of 8.29 percent, the global online food delivery business is predicted to reach $339.26 billion by 2022. Food delivery data is becoming a part of strategy development for organizations as online food delivery platforms grow in demand. The online food delivery services and restaurants are utilizing food delivery data to identify potential market opportunities and challenges.
Web scraping is a tried-and-true method for acquiring food delivery data that may help you improve your business outlook. Big data and analytics is a part of the food delivery market as it is a more customer-oriented market. For a seamless analytics process, readily accessible data is extremely important. You can scrape and access huge volumes of food delivery data at your fingertip with advanced web scraping solutions. Data such as the most requested recipes, most visited restaurants, and customer reviews can help you build strategies to expand your business.
Why scraping food delivery data is vital for business growth?
Discover food trends
Food appetites change all the time, and food trends change even faster to keep customers’ taste buds delighted. As a result, real-time data is critical for capitalizing on unexpected market possibilities. Web scraping tools deliver real-time data to keep you up to date on the latest food industry trends. By analyzing the patterns of food consumption, restaurants and online food delivery services can easily strategize their business operations.
For instance, the love for kpop and kdrama fuelled the love for Korean food like ramen and kimchi in various parts of the world. Knowing the emerging demand from the data, online food delivery services are curating the list of Korean restaurants where people can enjoy Korean delicacies. New Korean restaurants and menus with Korean delicacies are emerging all across the world with the growing demand for Korean food.
Develop pricing strategy
In a customer-oriented market like the food industry, pricing plays a huge role in user adoption. A market-oriented pricing strategy should be enabled to improve customer satisfaction and loyalty towards your brand. Since the food industry is a fast-moving market, changes in ingredient costs, market demand, and product availability have a significant impact in deciding the price. Hence, data from food delivery service platforms can help you identify the optimal price to win the customers. Monitoring your competitors’ prices can assist you in determining the best price to maintain your position at the top for a long period.
For instance, restaurants and food delivery platforms can curate the pricing data of all your competitors from any online food delivery platform. French fries is the most ordered dish in the US in 2021, if most of the competitors are charging between 1$ to 3$ for a medium french fries pack, your optimal market-oriented price range should be in between 1$ to 3$. Though the price is influenced by the quality of the food, market pricing might be more beneficial for a cost-conscious client niche.
Identify customer demand
Customer reviews and ratings from food delivery platforms such as Zomato and DoorDash project the demand which exists in the market. Any organization which is following a demand-driven approach can utilize this data to bring innovative products into the market. Customer reviews from these platforms can also help restaurant owners to get reliable insights into their brand perception. Customers provide reviews on the quality, taste, and delivery of the food which helps restaurants to rectify their shortcomings for a better market reach.
If you go by the data, french fries and pad thai were the most popular dishes in the US in 2021. Since there is a growing demand for these food items, restaurants can focus on creating varieties and fusion with these dishes for more profitability.
If you are considering opening a restaurant or expanding your restaurant business, food delivery data can help you identify promising markets to start your venture. It can give detailed input on the opportunities and challenges existing in the market. Since it provides the existing restaurant data, the user can easily identify potential gaps in the market for inception. If you are planning to start your restaurant, your menu should be curated to satisfy the taste buds of people from that particular location. Web scraping can help you identify the buying pattern of people from different demographics and locations.
Just Eat utilizes data to personalize the menu and assist its partner restaurants to improve their offerings. To accelerate the growth of partner restaurants, Just Eat identified the location with the largest online meal delivery demand as well as the popular cuisines in that area. Just Eat helps restaurants to grow their business to the most favorable location for increased profit. This enables restaurants to fulfill user expectations in a timely manner. They use food order data, delivery time, and customer feedback to discover market gaps and design services to address them.
The dynamic nature of these food delivery platforms makes it difficult to gather accurate data in real-time. An advanced web scraping solution is needed to collect data from these dynamic websites and sources.
At Scrapeworks, we deliver real-time food delivery data to update the restaurant and food companies with the most recent market changes to reflect it on their menu. Leverage our customized web scraping tools to extract precise data you want from numerous data points available on the internet.