In eCommerce

The Role Of Bot in Retail

March 15, 2018 5 Mins Read

Selling online? You’re so lucky because let me tell you it is a trillion dollar industry that is ruling the globe and there is a lot of innovations, technologies, and inventions cropping up day after day all set to revolutionize the digital world.

There’s just so much hidden flair to catch up and capitalize upon.

Do you know how big the e-Commerce market is?

Well, just make a wild guess?

$ 638051 – That’s going to be the size of the market in 2022.

What thoughts does this number give us?

Certainly about mounds of opportunities, lots of revenue, growth, and expansion of business and such cheerful things! But, if you go further and think about if there would be any snag on your way in achieving this, there certainly is.

You’re not alone here, there are other sellers and retailers with the same dreams who are strategizing, analyzing, slogging to work their way up to rule the market and get picked among the swarming fellow retailers.

There’s competition. Big competition.

How to survive competition?

Selling across multiple marketplaces is indispensable for retail success. Pushing your products to Amazon, eBay, snapdeal, flipkart and other big players in the market helps in building presence and in growth and expansion.

That’s exactly what multichannel selling is.

Talking about expansion, multichannel presence is indeed the way to do that. Selling across channels gives a retailer an identity and eventually, customers recognize you and begin to look for you.

While customer’s interest in what you sell is the ultimate goal, multichannel is the path to that destination. Everyone is doing this and for a retailer like you who is selling across channels, it is quite important that you gain the competitive edge and find your spot and build a rapport with the online buyers.

Analyzing every bit of your competitors’ information – right from their prices, appealing descriptions, images and such product data information will help in strategizing your selling points and get the spark on how to stand out.

Scraping such data from across channels will empower you to make sense of competitor planning and fill in the gaps in your product detailing.

What to scrape?

To perform a competitor analysis in the e-Commerce industry takes the effort to leave no stone unturned. You have got to gather any information that could even remotely help you in doing better than the other folks.

Here’s a list of some specific piece of information to put you in a win-win situation:

Title

This is the first piece of crucial information that is like a summary of the entire description. A majority of successful sellers that get chosen over and over again are in fact nailing this slice of data. Scraping this information will help you identify the key highlights of a winning title and you can, therefore, fill in the gaps in yours.

Ratings & reviews

This is like a trump card. This bit of information tells you details about the customers of your competitors, ideally on their opinions and expectations from the seller. This data will help you strategize on what you shouldn’t do rather than pondering over what you need to do.

Product Feature/Description

This forms the crux of the product data page. It plays a crucial role in influencing buying decisions. This part of the product information about – colour, size, quantity, and functionalities. This is where customers learn about the appearance and uses of the product.Getting this data will help you write compelling features.

Price

Pricing is a key consideration for competitor analysis. While with other aspects you can only play around to strategize, with pricing you can dive in directly to the action. Compare and contrast competitor’s pricing to get yours just right.

Manufacturer/Brand

It is absolutely important to know who exactly you are competing with. With their names, you can track down their presence across channels, their search visibility and understand on higher levels about their popularity among the online shoppers.

Discounts/Offers

Sellers are using discounts and deals as a major selling point to drive conversions. While in general, we know the psychology behind these, analyzing the intervals, seasons, targets and messaging of such offers can really help in customizing yours.

Product ranking

The best sellers with complete product information that is rich in keywords rank top on the SERP. Scraping the result pages will help in identifying the top sellers and applying analytics to this data helps in the spotting of lags.

How do I get this done? How can Scrapeworks help?

Collating these information will help big time in performing a thorough analytics and making wise and well-researched decisions. This seems a tad bit easy, isn’t it?

Well, yes. But if there was only a hand full of product pages to pick data from. The reality is that they are in millions and manually collecting this data is unimaginable. This is where you’d need scraping platforms to assist you.

What’s more perfect than Scrapeworks that is a holistic platform to scrape websites for your data needs? With Scrapeworks you can have an accurate collection of information at your disposal as it has the capabilities to fetch data from dynamic website structures, bypass IP bans, handle captchas and gives you a whole caboodle of information for informed decisions.

All set to beat out competition and sell more? Then, do it the right way. Do it with Scrapeworks.